5K, 10K, half-marathon and full-marathon races are ever-growing phenomena that combine all that is best in the human spirit. They are also fantastic opportunities to place custom water bottles with your company’s logo in the hands of thousands of potential new customers and clients. These promotional water bottles go home with weekend athletes, who then use them at work, during training on the street and at the gym. Everywhere they go, your brand goes too.
Gain Customer Loyalty by Sponsoring Races
Men and women compete against their fellow racers and to beat their own personal records. At the same time, proceeds from the race go to charities who put the money to good use. More and more businesses are sponsoring these events. Smart marketers recognize that working with charities is an excellent way to gain customer loyalty and create an emotional connection.
In addition to banners and booths with your logo and brand information, promotional water bottles have a dynamic impact on race participants. These are good-hearted, motivated people. When they find something they like, they talk about it. A custom water bottle with your business logo, address and other information on it is seen by dozens of people every time a runner or volunteer reuses their race souvenir.
The Coveted Swag Bag and Custom Promo Tumblers
Race sponsors often work on a shoe string budget. After all, the money is for the charities for which the race is held. To show their appreciation to racers, who pay to run, organizers hand out swag bags. Racers covet these goody bags. Custom tumblers placed in swag bags promote your brand, win instant customer loyalty and create an ongoing connection. Every time a prospective client uses their custom promo tumbler, they proudly support your brand.
What to Include on Your Promotional Water Bottles
You should include the name of your firm as well as the company logo. Include any pertinent contact details such as your business address, phone number, email and social media details. Make it easy for your clients to find you when they need you.
Contact our team today to start creating race-worthy promotional custom drinkware.