Have you tried to use promotional mugs to market your business? Any good business person knows that creating interest for a prospective customer is more than half the battle. Whenever business promotion is done right, brand awareness increases, resulting in increased revenue.
1. Be creative
Although it’s perfectly fine to use simple promotional mug designs such as a standard logo and tagline, it’s crucial that it still stands out. Interesting designs have been proven to be more appealing and effective in growing businesses. Therefore, differentiate your business from the rest by creating an exceptional design – this may mean hiring a graphic designer to craft one for you.
2. Offer quality
How memorable and long-lasting do you want your promotional mug to be? According to research done by the Advertising Specialty Institute (ASI), customers can hang onto your promotional mug for about eight months. As such, if your drinkware looks cheap, poorly made or of low quality, it will have a detrimental impact on your customers.
3. Know what works best for your consumers
What type of mugs do most of your consumers prefer? Your brand needs to cater to the needs of your target audience. This is the best way to engage with your customers if they belong to different age groups, i.e., children or elders. However, if you want to advertise your business to the general market, an average size promotional mug could be the best solution.
4. Keep an eye on competitors
Growing your business with little knowledge about your competitors is risky. What quality of promotional mugs are your competitors using? Are their marketing materials and designs more engaging than yours? Researching your competitors will help you make necessary changes to your business’ promotional strategies to avoid being left behind. This will also allow you to learn from their mistakes.
5. Know your goals and plan ahead
The drinkware you give away acts as a representation of your business. Besides, you can easily achieve more than one goal if you use a unique and well-thought-out promotional message. Therefore, take some time and plan out how you can create an exceptional promotional mug.